Rich Voller // Freelance SEO Consultant
Digital Growth Is Just A Click Away!
Let's cut right to it. You're looking for someone who can actually help your business grow online.
I'm Rich Voller, a freelance SEO consultant helping businesses like yours navigate the ever-changing landscape of search.
Unlike most SEO "experts" you'll find online, I don't promise overnight miracles or first-page rankings in 30 days. That's not how this works.
You've got search problems. I've got search solutions.
Let me guess:
Your website traffic is flat (or worse, declining).
Your competitors are outranking you for keywords that should be yours.
You've tried "doing SEO" but you're not seeing results.
Your current agency keeps sending fancy reports but nothing's actually happening.
You know SEO is important, but you don't know where to start or who to trust.
Sound familiar? You're not alone.
Search in 2025 is more competitive than ever, however opportunities are also greater than ever. Google's constant algorithm updates, AI-generated content flooding the internet, and savvy competitors are all making it harder to stand out.
This is why having the right SEO strategy isn't just nice to have - it's essential for survival.
"Richard is one of my trusted advisors that I always consult for various projects. He is super clever and always stays on the forefront of the latest technology and techniques."Anna Palmgren-Houel, Marketing Director at Brand Architekts
How I can help you dominate search
I offer three core ways to work together:
1. Fractional SEO Director
Think of this as having a senior SEO director on your team, without having to pay a full-time salary. I'll work with your team to:
- Develop and execute your overall SEO strategy
- Train your existing team to implement SEO best practices
- Review performance metrics and adjust tactics as needed
- Identify new opportunities and stay ahead of algorithm changes
- Be the search expert in your corner, available when you need me
2. SEO Advisory Services
Need specialized expertise for a specific challenge? My advisory services provide targeted help for:
- SEO product review/feedback
- Creating Standard Operating Procedures (SEO SOPs)
- Tackling difficult SEO projects or situations
- Improving client/in-house communication (getting buy-in from stakeholders)
- Developing SEO education programs
- Supporting individual career advancement/training
- QA/validating your SEO agency's strategy and work
3. Individual SEO Services
Sometimes you just need someone to roll up their sleeves and get the job done. I offer focused services including:
- Technical SEO audits that actually make sense (not just automated reports)
- Keyword research that uncovers opportunities your competitors are missing
- Content strategy that aligns with both search intent and business goals
- Site architecture planning
- SEO for site migrations and redesigns
- Link building strategy (not sketchy link schemes)
Why work with me?
There are thousands of SEO consultants out there. Why choose me?
I've spent over 15 years in the SEO trenches - working with businesses from scrappy startups to established enterprises. I've helped clients across multiple industries including e-commerce, SaaS, finance, healthcare, and education achieve sustainable growth through organic search.
But enough about me. Let's talk about what matters most: how I work.
My approach is different
I don't do cookie-cutter SEO. Every business is unique, and your search strategy should be too.
Here's what sets me apart:
- I focus on business outcomes, not vanity metrics. Rankings are nice, but revenue is better.
- I explain everything in plain English. No jargon, no mystery, no smoke and mirrors.
- I'm honest about what works and what doesn't. Sometimes the best SEO advice is "don't do that."
- I adapt to algorithm changes before they happen. By understanding search fundamentals, not chasing shortcuts.
- I integrate SEO with your overall marketing strategy. Search doesn't exist in a vacuum.
What I don't do
Let's be clear about what you won't get when working with me:
- I don't do PPC or paid search advertising. I focus exclusively on organic search because that's where my expertise lies.
- I don't make promises I can't keep. No guaranteed rankings or unrealistic traffic projections.
- I don't lock you into long-term contracts. My work should speak for itself.
- I don't use black hat techniques that put your site at risk of penalties.
- I don't outsource your work to junior staff. When you hire me, you get me.
The SEO in 2025 is very different to last year and continues to change rapidly
If you've been paying attention to search over the past few years, you know how much has changed. AI is reshaping search results, Google's constant updates are shifting the goalposts, and user behavior continues to evolve.
What worked in 2022 doesn't work today. And what works today might not work in 2026.
This is why having an SEO consultant who understands the fundamentals - not just the tactics - is so valuable. When you understand why search engines work the way they do, you can adapt to any change they throw at you.
Some key trends I'm seeing right now:
- AI content is everywhere, but Google's getting better at identifying and rewarding genuinely helpful, expert content
- User intent signals are becoming more important than traditional ranking factors
- Technical excellence is now table stakes - if your site isn't fast, secure, and accessible, you're already behind
- Entity-based search is changing how we approach keyword research and content strategy
- Local search continues to evolve with new features and ranking factors
Staying on top of these changes is a full-time job. Luckily, that's my job - not yours.
Ready to talk about your search strategy?
If you've read this far, you're probably serious about improving your search presence. So let's have a conversation.
I offer free 30-minute consultation calls to discuss your specific situation and see if we're a good fit to work together. During this call, we'll:
- Discuss your current search performance and challenges
- Identify your most pressing SEO opportunities
- Outline potential strategies to move forward
- Determine which of my services would be most valuable for you
No hard sell, no obligation, just an honest conversation about how SEO might help your business grow.
Spots are limited, and they fill up quickly.
Let's cut through the SEO noise together
The search world is full of noise, hype, and conflicting advice. Working with the right SEO consultant means cutting through that noise to focus on what actually matters for your business growth.
Whether you need ongoing strategic guidance as your fractional SEO consultant, targeted advice for specific challenges, or hands-on help with technical implementations, I'm here to help you navigate the complex world of search and come out on top.
Because at the end of the day, SEO isn't about algorithms, keywords, or backlinks.
It's about connecting your business with the people who are already looking for what you offer.
Let's make that connection happen.
- Rich