01 / SEO strategy consultant

SEO Advisory

You do not always need someone to execute. Sometimes you need someone to tell you what's actually worth doing.

The shape of the problem

There's a version of SEO engagement that does not get talked about enough.

Not a managed retainer. Not an audit-and-walk-away. Something in between: regular, structured access to genuine SEO expertise, used to make better decisions at the business level.

A lot of the most valuable SEO work I do never involves touching a title tag. It is sitting in a room with a marketing director, pulling apart a strategy that sounded right but had a flaw nobody caught, or pressure-testing a migration plan before expensive development work makes it permanent.

That is SEO advisory. Senior thinking, applied where it actually changes outcomes.

Who Needs Advisory

Advisory is the right fit when:

You have execution capacity but lack strategic direction

Your team can do the work. They need someone to tell them which work is the right work, and why.

You're making high-stakes SEO decisions

A platform migration. An international expansion. A rebrand. A site architecture overhaul. Senior input before you build is worth more than a post-mortem after something goes wrong.

You want a second opinion that is actually independent

If your agency is also your only source of SEO strategy, you have a conflict of interest problem. An advisor has no stake in selling you more hours.

Your in-house team is capable but inexperienced

Junior SEOs often have the ability but not yet the pattern recognition. Advisory gives them support without you needing to hire a full-time head.

What Advisory Looks Like in Practice

Regular strategy sessions

Monthly or quarterly sessions focused on what's changed, what's coming, and what decisions need to be made. Not a status call. A strategic conversation.

On-demand input

Quick reviews of proposed site architecture, technical decisions, briefs, and the moments that cannot wait for a scheduled meeting.

SEO audit reviews

I'll review findings, challenge the prioritisation, and make sure recommendations reflect what matters for your business, not just what a tool flagged.

Training and upskilling

For in-house teams who need their understanding brought up to a level where they can operate with more autonomy.

The Things I Won't Do

I won't tell you what you want to hear.

If your current SEO strategy has a fundamental flaw, you'll know. If the agency you're working with is doing good work, I'll say that too. The value of an advisor is the honesty, not just the expertise.

I also won't pretend SEO is simpler than it is. Anyone offering to explain your entire search strategy in a 30-minute free consultation is either brilliant or oversimplifying. Usually the latter.

Good SEO strategy starts with understanding your business properly. That takes time. The time is worth it.

Want a senior SEO perspective without the overhead of a full retainer?

Let's find the right shape for it.

Get in touch

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