01 / technical SEO consultant

Technical SEO

Most technical SEO work fixes the symptoms. I fix the system.

The shape of the problem

Technical SEO is one of the most misunderstood services in digital marketing.

Ask most agencies what their technical SEO looks like, and they'll show you a Semrush site audit report with a green score. Fix the easy stuff, ignore the nuanced stuff, report the metrics that look good. Job done.

Here is the thing. A tool can tell you that a page is slow. It cannot tell you why that matters for your specific crawl budget, how it interacts with your link architecture, or what the knock-on effect is for the pages you actually need to rank.

That requires someone who understands the system, not just the checklist.

What Technical SEO Actually Covers

Technical SEO is not separate from the rest of SEO. It's the infrastructure everything else runs on. Get it wrong and it does not matter how good your content is. Search engines cannot trust, crawl, or correctly interpret a site that is technically broken.

Think of it like a distribution network. You can have the best product in the world, but if it's sitting in a warehouse with the wrong labels, no road access, and a loading bay that only works on Tuesdays, nobody gets it.

Crawlability and indexation

Making sure search engines can access and understand your site, and that the right pages are getting crawled, not the wrong ones.

Site architecture and internal linking

How your site is structured tells search engines what's important. A strong architecture concentrates authority on the pages that need it.

Page speed and Core Web Vitals

Not just because Google cares about it. Because users do. Slow pages lose conversions long before they lose rankings.

Structured data and schema markup

Schema tells machines what your content is, who created it, and why it should be trusted. That matters for Google, AI Overviews, Perplexity, and LLM citations.

JavaScript and rendering

If your site is built on a JavaScript framework, Google may be seeing something different from what your users see. That gap causes serious, invisible SEO damage.

Migrations, redirects, and technical debt

Site migrations done badly haunt businesses for years. Redirect chains, lost equity, and broken canonical structures are usually avoidable with the right oversight.

What the Work Looks Like

A technical SEO engagement with me starts with a proper diagnostic. I look at how your site is built, how search engines are interacting with it, where the friction is, and what fixing each issue is actually worth.

From there, you get a prioritised action plan. Not 200 items in a spreadsheet with everything marked high priority. A clear, honest assessment of what to fix first, what can wait, and what is not worth touching.

I work directly with your development team to make sure recommendations get implemented correctly. Because a brilliant SEO fix that gets built wrong is just a different problem.

Who This Is For

E-commerce businesses

Technical performance has a direct, measurable impact on revenue.

Sites that have grown quickly

Old plugins, redirect chains, duplicate content, conflicting canonical tags, and technical debt layered over time.

Businesses about to migrate or relaunch

Getting the technical decisions right before launch is dramatically cheaper than fixing them afterwards.

Complex JavaScript sites

SPAs, headless builds, Next.js, React, and any setup where rendering needs proper SEO scrutiny.

Businesses building for AI visibility

Structured data and crawlability are the foundation of getting cited by LLMs and AI Overviews.

Technical SEO problems rarely announce themselves before they cause damage.

If you want to know where your site's real issues are, not the ones a dashboard flags as amber, let's talk.

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