Selection Rate Optimisation: What Actually Wins the Retrieval Gate in AI Search
What wins before the AI writes its answer? 385 passages, 30 queries, 120 judge calls on Gemini and ChatGPT. Entity naming lifts 2.7–4.2x. Data and playbook.
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Author
Rich Voller
Search Systems Architect
UK-based Search Systems Architect. 20+ years in search. I build the systems that make businesses visible across Google, AI, and the channels still taking shape. I write about what actually works.
Articles by Rich Voller
Technical SEO, AI integration, and search systems thinking.
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